5 Checkout Blocks Every Shopify Plus Store Should Use

Shopify Plus gives you the keys to the checkout — but knowing which blocks to install first can save weeks of experimentation. Based on install data and merchant feedback, these five deliver the fastest, most reliable return.

1. Free Shipping Bar

This single block increases AOV for most stores by nudging customers toward a spend threshold. It's visual, immediate, and requires zero copywriting skill — just set a threshold and turn it on.

2. Trust Badges

Checkout anxiety is real. Customers second-guess purchases right before they pay. A row of trust signals — SSL secure, free returns, money-back guarantee — reduces that anxiety at the exact moment it peaks. Even two or three badges measurably reduce abandonment.

3. Upsells & Cross-sells

Add one relevant product recommendation. Not three, not five — one. A tightly targeted upsell (same brand, logical complement) converts far better than a generic 'you might also like' block. Configure it per product or collection for best results.

4. Gift Message

A free, high-value feature that increases customer satisfaction and reduces support tickets. Customers who send gifts need a place to write their message — if you don't provide one, they'll email you instead. The Gift Message block saves the note as an order attribute, visible in Shopify Admin.

5. Surveys & Forms

A single 'How did you hear about us?' question at checkout is the most reliable attribution data you'll collect — more accurate than UTMs, not blocked by iOS privacy changes. Use it to understand which channels actually drive paying customers.