How to Increase Average Order Value at Checkout

Average order value (AOV) is one of the most direct levers you can pull to grow revenue without spending more on acquisition. And checkout — the moment a customer is actively handing over their credit card — is the single best place to pull it.

Why checkout beats every other touchpoint

Product pages and cart pages have high abandonment. Customers are still evaluating. At checkout, the decision to buy is already made. Showing a relevant add-on here converts at 2–4× the rate of the same offer on a product page.

1. Product upsells and cross-sells

The Upsells & Cross-sells block lets you show one or more complementary products directly in the checkout flow. Keep the offer tightly related to what's already in the cart — a matching accessory, a consumable refill, or a protective case. The more relevant the offer, the higher the add-on rate.

2. Free shipping thresholds

A progress bar showing 'Spend $12.50 more for free shipping' is one of the highest-ROI checkout elements you can add. Customers who are close to a threshold will actively add items to reach it. Set your threshold at 20–30% above your current AOV for maximum lift.

3. Post-purchase offers

After the order is placed, customers are in a relaxed, satisfied state. A one-click post-purchase upsell on the Thank You page — no re-entering payment details — typically converts at 5–15%. Use it for high-margin items or subscriptions.

4. Bundle discounts at checkout

If you have a Discount block configured, consider pairing it with an upsell: 'Add Product X and save 15% on your whole order.' The combination of savings and relevance is a powerful motivator.

Putting it together

Start with a free shipping bar and one upsell block. Measure the add-on rate and AOV impact over 14 days before adding more blocks. Stacking too many offers at once creates decision fatigue and can hurt conversion. Incremental wins compound faster than a big launch.