Checkout Insights
Strategies, guides, and best practices to help Shopify Plus merchants convert more customers and grow average order value.
Black Friday Checkout Strategy: Preparing for Your Highest-Traffic Days
BFCM is coming. The merchants who win are the ones who prepare their checkout months in advance, not the night before.
Checkout for B2B and Wholesale: What's Different and How to Handle It
B2B checkout has different requirements than DTC — purchase orders, net payment terms, and account-specific pricing all need different block configurations.
The 5 Checkout Metrics Every Merchant Should Track
You can't improve what you don't measure. These five numbers tell you whether your checkout is performing — and where to focus next.
Checkout for Digital Products: What's Different and What to Optimize
Digital products have unique checkout dynamics — no shipping anxiety, but higher buyer's remorse risk. Here's how to configure checkout accordingly.
Turning One-Time Buyers into Repeat Customers Through Post-Purchase Flows
The order confirmation page is the start of the retention journey, not the end of the acquisition journey. Here's how to build it that way.
Checkout Blocks vs. Shopify Scripts: What Changed and What to Use Now
Shopify Scripts is deprecated. If you're still using it — or wondering what replaced it — here's the complete picture.
Social Proof at Checkout: Reviews, Ratings, and Real-Time Signals
Checkout is where doubt peaks. Social proof blocks — reviews, buyer counts, and star ratings — are the most direct antidote.
Checkout Speed: How Performance Impacts Conversion and What to Do About It
A 1-second delay in checkout load time can reduce conversions by up to 7%. Here's what affects checkout performance and how blocks factor in.
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